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Swap Don't Shop: Why swapping is the trend you need this Sustainable Fashion Week

By Olivia Lee / October 3, 2025

Streetstyle details at London Fashion Week SS25

That moment your flatmate borrows your top for freshers isn’t just outfit inspo, it’s proof that sharing clothes is one of the easiest ways to make fashion more sustainable. The beauty of sharing clothes is one piece, yet double the compliments, all the while saving the planet.

Sustainable Fashion Week is the perfect reminder that fashion doesn’t have to be stressful last-minute online shopping or spending silly amounts for an outfit you probably won’t wear again. Sometimes the best outfit is hanging in your friend's closet who lives down the hall.

Student Friendly Sustainability Hacks

Okay, so how do you actually do sustainable fashion without feeling like you’re missing out? Here are some realistic hacks you can try this week:

  • Borrow before you buy. Need a last minute outfit? Ask your flatmate before you press checkout.
  • Organise a swap night. Everyone brings 2-3 items they don’t wear anymore. You’ll leave with new fits as well as new friends. Find, swap, rave, repeat.
  • Upcycle what you already own. Crop that tee, dye that hoodie or add patches to the holes in your jeans. CloSh will have plenty of easy DIY videos coming soon.
  • Capsule wardrobes are your friend. A few good basics and borrowed statement pieces means endless fire combos.
  • Thrift it. Explore your local charity shops or vintage markets. If you’ve moved away for uni, it’s the ultimate way to find unique fits while exploring and getting to know your area.
  • Wash smarter. Cold washes, less often and airdrying keeps clothes lasting longer. Plus, your energy bills thank you.

If you’re wondering, can sustainable fashion be affordable? The answer is yes, because most of these hacks cost nothing at all. Sustainability doesn’t have to break the bank when you’ve got a community around you.

One last tip: CloSh makes it simple

Here’s the exciting bit. Borrowing doesn’t have to stay within your flat. CloSh makes it simple to share, swap and find your community. Sustainable fashion is about connection as much as clothes.

Sustainable Fashion Week is a reminder that the fashion industry needs to change, but it’s also a reminder that students are leading it. By borrowing and reimagining fashion together, we’re proving that style doesn’t have to come at the planet’s expense.

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