A close up image of Britney Spears smiling with a black background.

31 October 2025

Trick or twin? When celebrities swapped identities for Halloween

By Olivia Lee

Paris Hilton just stepped out dressed as her bestie Britney in the iconic red latex Oops! I Did It Again look, and honestly, we’re obsessed.



Halloween has always been a time to step outside your own identity and play with new personas. Our collective obsession with pop culture and nostalgic fashion eras extends to our own fits, and celebs are taking it to the next level every Halloween. From admiration to irony, celebs are swapping identities for a night and we’re so here for it.

Let’s visit our favourite moments of celebrity costume reinvention and how you can recreate them for the best sustainable halloween costume.

Saweetie as Destiny’s Child

Back in 2020, Saweetie went all out and recreated Destiny’s Child Bootylicious album cover. She didn’t just recreate one individual look like most celebs, but the whole trio, confirming her status as iconic rap queen. From Kelly’s burgundy bob, to Beyoncé’s blonde look, she proved why 2000s fashion never really left. Next time you’re thrifting, take a page out of Saweetie’s playbook. Look for 2000s pieces that bring nostalgia while keeping up with sustainable fashion trends.

Harry Styles as Elton John

Harry has built his aesthetic on embracing gender-fluid dressing, taking inspiration from 70s icons, from his iconic British Vogue cover in a dress, to constantly being compared to the greats, David Bowie and Mick Jagger. However, this time he chose a different 70s star by ditching the dress and sewing on the sequins, recreating Elton’s iconic Rocketman jumpsuit. This Halloween, be sure to incorporate some sparkle, upcycle your own pieces by sewing on some sequins and have fun with sustainable fashion.

Adele as Dolly Parton

We love seeing female icons inspired by female icons! Adele ‘tumbled out of bed’ and ‘stumbled’ back into the 70s, going for an all pink outfit. It inspired us to incorporate more colour into our closet and reminded us that sustainable halloween costumes can be colourful and expressive. Next time you go thrifting, look out for some pink. It’s giving autumn colours energy and this years’ sustainable fashion trends.

Liza Koshy as Anna Wintour

Liza Koshy’s extroverted, hilarious energy couldn’t contrast more with Anna Wintour’s reserved, cool composure, and that’s what we love about this costume. Halloween is all about taking on a new identity, sometimes one that’s completely different to our own vibe. We can also reflect that within our sustainable fashion choices, experimenting with styles outside of our comfort zone and taking risks with fashion. Mixing personalities and styles is at the heart of sustainable fashion trends and that’s exactly what makes sustainable fashion so fun.

Beyoncé as Toni Braxton (or ‘Phoni Braxton’)

We all remember this costume, not only because Beyoncé absolutely slayed this look, but because it broke the internet when Kris Jenner tweeted, thinking Beyoncé dressed up as her instead.

Kevin Hart as The Rock

This has to be our very favourite identity swap, not only because it’s so hilariously well done, but because its simplicity means it’s so easy to recreate with what’s already in our closet. All you need is a black roll neck, skinny jeans and a silver chain. Think sustainable Halloween costumes this year and recreate iconic looks with pieces already in your closet, because sustainable fashion can be easy and fun.

Early Access