Trick or twin? When celebrities swapped identities for Halloween

Paris Hilton just stepped out dressed as her bestie Britney in the iconic red latex Oops! I Did It Again look, and honestly, we’re obsessed.

Halloween has always been a time to step outside your own identity and play with new personas. Our collective obsession with pop culture and nostalgic fashion eras extends to our own fits, and celebs are taking it to the next level every Halloween. From admiration to irony, celebs are swapping identities for a night and we’re so here for it.

Let’s visit our favourite moments of celebrity costume reinvention and how you can recreate them for the best sustainable Halloween costume.

Saweetie as Destiny’s Child

Back in 2020, Saweetie went all out and recreated Destiny’s Child’s Bootylicious album cover. She didn’t just recreate one individual look like most celebs, but the whole trio, confirming her status as an iconic rap queen. From Kelly’s burgundy bob to Beyoncé’s blonde look, she proved why 2000s fashion never really left. Next time you’re thrifting, take a page out of Saweetie’s playbook. Look for 2000s pieces that bring nostalgia while keeping up with sustainable fashion trends.

Harry Styles as Elton John

Harry has built his aesthetic on embracing gender-fluid dressing, taking inspiration from 70s icons like David Bowie and Mick Jagger. This time, he chose a different 70s star by ditching the dress and sewing on the sequins, recreating Elton’s iconic Rocketman jumpsuit. This Halloween, be sure to incorporate some sparkle, upcycle your own pieces by sewing on sequins, and have fun with sustainable fashion.

Adele as Dolly Parton

We love seeing female icons inspired by female icons! Adele ‘tumbled out of bed’ and ‘stumbled’ back into the 70s, going for an all-pink outfit. It inspired us to incorporate more colour into our closets and reminded us that sustainable Halloween costumes can be expressive and joyful. Next time you go thrifting, look out for some pink—it’s giving autumn energy and this year’s sustainable fashion trends.

Liza Koshy as Anna Wintour

Liza Koshy’s extroverted, hilarious energy couldn’t contrast more with Anna Wintour’s reserved composure—and that’s what makes this costume work. Halloween is about trying on a new identity, sometimes completely different from your own. This mindset applies to sustainable fashion too: experiment with new styles, mix personalities, and take creative risks.

Beyoncé as Toni Braxton (or ‘Phoni Braxton’)

We all remember this costume—not just because Beyoncé absolutely nailed it, but because it broke the internet when Kris Jenner mistakenly thought Beyoncé dressed up as her. It’s an unforgettable example of homage meeting humour.

Kevin Hart as The Rock

This has to be our favourite identity swap—not only because it’s hilariously accurate, but because it’s simple and sustainable. All you need is a black roll-neck, skinny jeans, and a silver chain. Think sustainable this Halloween: recreate iconic looks with pieces already in your closet. Sustainable fashion can be easy and fun.