London Fashion Week can feel like a blur of runway moments and endless outfit changes. But what excites us most isn’t just the glamour, it’s the designers proving that fashion can be bold and sustainable.
CloSh is here to keep you focused on the sustainable fashion brands with ethical fashion at the heart of their design. So far we’ve seen eBay Endless Runway and Oxfam Presents Style for Change, who have proved that upcycling and circularity can be stylish. Here’s some upcoming shows from sustainable fashion brands who we can’t wait to see on the London Fashion Week 2025 runways, and why their approach is inspiring how we think about our closets.
Natasha Zinko is a London-based designer whose bold, gender-defying aesthetic has caught the attention of icons like Beyoncé, Dua Lipa and Charli XCX. The brand brings sustainability into their collections through upcycling and deadstock fabrics, transforming overstock materials into bold new silhouettes. What makes Natasha Zinko especially exciting for us is how sustainable fashion doesn’t have to play it safe. Through their designs, they show that rewearing and reimagining can push boundaries, proving that creativity and sustainability can exist together.
these chopova lowena ss 2025 looks are so major.. the details & textures are really good which stays true to the brand’s ethos pic.twitter.com/oZSAHENOUJ
— char εϊз (@digitaIfairy) September 15, 2024
Few labels capture the spirit of reworked fashion quite like Chopova Lowena. Known for their cult patchwork skirts and princess-meets-punk aesthetic, the duo are masters at turning deadstock fabrics into pieces that feel entirely fresh. Every look tells a story, from a plaid skirt pieced together from rescued textiles, to hardware details inspired by vintage climbing gear. Their work reminds us to rewear and reimagine the pieces we already have.
Paolo Carzana’s realm is a conjuring of spiritual healing, romantic, analog fantasy and a rootedness in craft, nature, and Welsh fairy mythologies. See his spring 2022 collection here https://t.co/NPMQaU0qvz pic.twitter.com/xPHGqD7Z8u
— Vogue Magazine (@voguemagazine) June 14, 2021
Paolo Carzana takes a softer, more artisanal approach to sustainable design through plant-based fabrics, natural dyes and recycled or repurposed materials. Carzana’s work is a powerful reminder of how sustainable fashion can slow us down in the best possible way. Instead of chasing trends, he encourages us to connect with our clothes, valuing what we own, repairing what we love and choosing new pieces with intention.
We also want to acknowledge all emerging talent and NEWGEN as CloSh is focused on supporting the next generation of creativity.
We’ll be watching the runway with our besties and thinking of new ways of reworking and styling our clothes, because sustainable fashion isn’t just for London Fashion Week, it starts in our closet.